Buzz is the ideal upgrade to any physical retail space. The number of applications in the retail environment are vast. Brands will deploy proximity technology in retail but also as part of cause and event marketing, point-of-sale programs, advertising campaigns and affiliate channels.

Soon, all products will in some way be connected to ‘the cloud’ and even the most mundane object will be part of a larger trend in which there is no divide between online and off.

Where retail is just the beginning for beacons, beacons are just the beginning for brands that are connected to the Internet of Things.